LetsRun.com was founded in the Spring of 2000 by identical twin brothers Weldon and Robert Johnson (aka Wejo and Rojo). The site was initially started as a hobby as we (aka the Brojos) looked for ways to occupy our minds in between our training runs. We were running up to 150 miles in a week in preparing Weldon for the 2000 US Olympic Trials, but that takes less than three hours per day, so starting a web site seemed like a great activity to do. Initially, the site was created with two goals in mind. One, it was primarily meant to be a testament and shrine to the coaching genius of our coach, John Kellogg (aka JK). Secondly, we wanted to promote the coverage of running as an elite-level sport, not simply a recreational activity. We wanted to spread JKs understanding of running to the world as they felt it was his coaching that had allowed us to have fairy-tale like experiences in running. The web sites unofficial motto was and still is Where your dreams become reality as, thanks to JK, our dreams had become reality (or almost had) and we hoped others would have similar experiences from visiting LetsRun.com.

Website: http://www.letsrun.com/